Prime Minister Modi celebrated the twelfth anniversary of ‘Mann Ki Baat’, a monthly radio program that began on October 3, 2014. The initiative aims to engage citizens on various social issues and has become a significant aspect of Modi’s outreach strategy. The program is broadcasted across All India Radio and Doordarshan, emphasizing the importance of citizen participation in nation-building. As it enters its thirteenth year, there are expectations for continued innovation and broader themes to resonate with the youth and diverse communities.