Sponsorship Terminated for Chinese Influencer Following Bicycle Incident in Marathon
A Chinese fitness influencer has been dropped by her sponsor after admitting to riding a bicycle during the Berlin Marathon. Sun Yuanyuan, known as Abeeeer, apologized for her actions, which she described as a violation of race rules. Brooks, the running shoe company, terminated its sponsorship following the incident, which was highlighted by an Instagram account tracking misleading race times.
