Sponsorship Terminated for Chinese Influencer Following Bicycle Incident in Marathon

sponsorship terminated for chinese influencer following bicycle incident in mara

In a recent controversy, a Chinese fitness influencer has lost her sponsorship after admitting to riding a bicycle during the Berlin Marathon. Sun Yuanyuan, known on social media as Abeeeer, initially claimed to have achieved a personal best in the marathon held in September.

However, her claims came under scrutiny when an Instagram account that tracks misleading race times shared an image indicating that Sun was on a bicycle between the 35km and 40km checkpoints of the race. This revelation prompted further investigation into her performance.

Admission of Rule Violation

Sun publicly apologized for her actions, acknowledging that she had violated race rules. She expressed her regret in a post on Rednote, a Chinese social media platform, stating that she felt unwell during the marathon but recognized that this did not justify her decision to cheat. Sun emphasized the importance of fairness in competition, admitting her actions undermined the spirit of the marathon.

In her apology, she noted, “I won’t make any excuses for this behavior. My attempt to take a shortcut was disrespectful to the fairness of the competition and the spirit of the marathon.” Sun also mentioned that she had tried to conceal her actions, expressing deep remorse for her choices.

Consequences of the Incident

Following the incident, Brooks, the company that sponsored her, announced it would terminate its relationship with Sun. In a statement, Brooks highlighted its commitment to integrity and fairness in the sport, confirming the end of their sponsorship after verifying the circumstances surrounding the controversy.

The Official Marathon Time Integrity Unit (OMTIU), the Instagram account responsible for exposing the incident, aims to combat the increasing issue of falsified race times among marathon runners, particularly influencers. Their mission is to uphold the integrity of the sport by ensuring that the times athletes publish accurately reflect their actual performances.

As the situation continues to unfold, the Berlin Marathon organizers have been contacted for comments regarding the disqualification of Sun’s finish time and the broader implications for future events.