Jaguar Land Rover (JLR) is preparing to launch electric models of its popular Range Rover and Range Rover Sport, initially as completely built units (CBUs). This decision is notable given the strong market performance of these SUVs in India, where they rank as the brand’s second and third best-selling vehicles.
In the financial year 2026, over 80 percent of JLR’s sales in India were attributed to the Defender, which is imported, alongside the Range Rover and Range Rover Sport. Despite the existing local production of these SUVs, the upcoming electric variants will not be manufactured locally at the outset.
Market Testing Before Local Assembly
During a recent global media event, Martin Limpert, the global managing director of Range Rover, discussed the company’s strategy regarding the electric SUVs. He mentioned, “We’ll test the market first, see how it responds and then we will decide” on the potential for local assembly of the electric models.
This approach raises questions, particularly since the electric versions utilize the Modular Longitudinal Architecture (MLA-Flex) platform, identical to that of their traditional counterparts. The infrastructure for local assembly exists, and the India-UK Free Trade Agreement (FTA) does not provide any tax concessions for electric vehicles for the first five years, creating a financial incentive to consider local production.
Strategic Decisions on Production
Despite these factors, JLR appears to be prioritizing a cautious strategy. Limpert emphasized the company’s flexible powertrain strategy, stating, “we have protected our flexible powertrain strategy and are in the beneficial situation where we do not need to push any particular powertrain.” This suggests that JLR is keen to first understand customer demand for the electric versions before committing to local assembly.
Details surrounding the launch of these electric SUVs are eagerly anticipated, with Limpert confirming that they are expected to arrive in India in the latter half of 2027. This timeline will provide insight into market reception and the potential for future local assembly operations.
Source: Autocar India
